Darren Deacon joined Family Building Society in 2017 as a business development manager covering the Midlands and was promoted to Head of Intermediary Sales in 2022. He has over 34 years of financial services experience and has worked for both high street and specialist lenders. Deacon has worked as an underwriter, mortgage advisor and latterly within mortgage business development, and now leads a team of eight BDMs. In his current role, he uses this wide experience and knowledge of the mortgage market to deliver lending solutions for the older borrower. Deacon is a firm believer in providing excellent customer service and thinks it is the best, and perhaps the only, way to build lasting business relationships.