Fay joined in 2018 from Aviva Investors where she headed up the Advisory sales team. She brings to HSBC Global Asset Management a wealth of experience from her 25 year career in asset management having held similar roles at Aviva Investors, AXA Investment Management, Close Brothers, Gartmore and Deutsche Bank. Fay has covered a broad range of UK and Pan European clients but particularly the UK Advisory market covering many regions within the UK this fits perfectly with her new role at HSBC Global Asset Management heading up the UK Intermediary Business Development team, helping to enhance existing relationships, grow new relationships and bring wider brand awareness to the intermediary market.